Pabst will brew beer again in Milwaukee at site of historic brewery
Pabst Brewing Co. will again brew beer in Milwaukee at the site of its historic former brewery, which the company shut down nearly 20 years ago.
The company will open a microbrewery, including a tasting room, at the former Pabst Brewing complex on downtown's west side. Most of the former brewery buildings have been redeveloped into a hotel, apartments, offices and other new uses, with more projects in the works.
The new brewery and tasting room will open in a former church, at the southeast corner of W. Juneau Ave. and N. 11th St., that was later used as an employee training and conference center by Pabst Brewing.
The brewery and tasting room, with around five to 10 employees, will be on the building's ground floor. A restaurant and tavern, operated by Milwaukee restaurateur Mike Eitel, will be on the second floor, said Michael Mervis, spokesman for Blue Ribbon Management LLC, which is buying the building and will lease space to Pabst and Eitel.
Pabst plans to have the brewery operating by summer 2016, said Eugene Kashper, chairman and chief executive officer. The long-vacant building's redevelopment, which will include an addition, will amount to an investment of roughly $3 million to $5 million, Kashper and Mervis said Wednesday.
The company will use the brewery to experiment with Pabst recipes for discontinued brands such as Old Tankard Ale, Kloster Beer and other beers made before Prohibition. There are old recipes in Pabst archives at the University of Wisconsin-Milwaukee's Golda Meir Library and at the Milwaukee County Historical Society, Kashper said.
"It's very exciting for us to have this innovation laboratory, and to be back in our hometown," Kashper said. "There's so much loyalty and passion for the brand."
Pabst might also use the brewery to create some new brands, he said.
"But we will always try to tie that back to our roots," Kashper said.
Finally, the tasting room will provide a chance to meet customers face to face, he said.
Mervis said Eitel's restaurant, totaling around 3,000 square feet, would include a beer garden south of the building. The restaurant likely would have around 50 employees.
Eitel, whose operations include Nomad World Pub, 1401 E. Brady St., said more information about the restaurant would be released this summer. He said the bar area will focus on Pabst Brewing's brands.
"The fact that Pabst is coming back to brew at the original site, but in such a unique spot, is thrilling for me," Eitel said. New owner for Pabst
Kashper first disclosed plans to open the brewery in an interview with the Milwaukee Journal Sentinel in January. At that time, he didn't have details, including a specific location.
However, his January visit to Milwaukee included a trip to the former Pabst complex, now known as The Brewery, a mixed-use development, overseen by Zilber Ltd., which features the Brew House Inn & Suites, University of Wisconsin-Milwaukee Joseph J. Zilber School of Public Health, offices, apartments and taverns.
The future microbrewery building was built as a German Methodist church in 1871 and was sold to Pabst in 1898, Mervis said. Pabst used part of the building as a bar and restaurant for its employees until 1971, and the rest of the building as a training center until the 1980s, he said.
Pabst Brewing was sold in November for an undisclosed price to Blue Ribbon Intermediate Holdings LLC, a partnership between Kashper and San Francisco-based investment fund TSG Consumer Partners LLC.
Kashper began his beer industry career in 1994 as an international sales representative with the now-defunct Stroh Brewery Co., working in Eastern Europe.
He later started Oasis Beverages, serving as chairman from 2008 to 2014. Oasis is based in Cyprus and operates breweries and soda makers in Russia, Ukraine, Belarus and Kazakhstan.
Pabst is based in Los Angeles, where its previous owners, investors Evan, Daren and Dean Metropoulos, moved the company's offices from suburban Chicago after buying Pabst in 2010. Pabst's Milwaukee history
Pabst's roots are in Milwaukee.
It began with the 1844 launch of Best and Co., a brewery operated by Jacob Best and his four sons, including Phillip.
Phillip Best's daughter married Frederick Pabst, who took control of the business in 1888. The company's name was changed to Pabst Brewing, and it became among the country's dominant brewers for several decades.
Pabst's sales began declining during the 1970s.
It was sold to California-based S&P Co. in 1985. S&P bought other declining breweries, including companies that made brands such as Lone Star, Rainier and Olympia.
S&P closed the Milwaukee brewery in 1996, saying the plant was unprofitable because sales continued to shrink. Pabst moved its headquarters to San Antonio and later contracted with Miller Brewing Co. and other firms to brew its brands, including Pabst Blue Ribbon, eventually closing its remaining breweries.
Pabst brands are still brewed in part at MillerCoors LLC's Milwaukee brewery. 'Prodigal son' returns
But the company operating its own Milwaukee brewery, two decades after the bitter shutdown, amounts to a "prodigal son" returning to welcome arms, Mayor Tom Barrett said at a news conference announcing the plans.
Pabst Blue Ribbon accounts for half of Pabst Brewing's sales, with Colt 45 and Old Milwaukee its second- and third-largest brands. Other brands include Blatz, Schlitz, Old Style, Stroh's and National Bohemian.
Pabst Blue Ribbon has enjoyed a sales revival that started over a decade ago thanks to its adoption by younger drinkers, with Pabst Brewing using low-key marketing to avoid appearing too corporate. Other company efforts included reviving Schlitz's original formula.
Pabst Brewing sold 5.3 million barrels of beer in 2014, a 2.7% decline from 2013, according to industry publication Beer Marketer's Insights. The company's sales account for 2.5% of the U.S. market.
Pabst Blue Ribbon also has a strong presence in China, said Ying Chan, Blue Ribbon Management president and Pabst's future landlord at the former church building.
"This is how Chinese people know Milwaukee," Chan said, holding a Pabst Blue Ribbon bottle.
"Can we, can we all get along? Can we, can we get along?" Rodney King
Post by leffemonster on Oct 2, 2015 11:10:38 GMT -8
Thought I'd share some pics of my real obsession and collection - beer glasses. I love beer, but when you drink the stuff from Belgium or France then it has to be consumed from the correct vessel - hence my different Leffe glasses to the left of this picture -
You may notice a couple of larger-than-usual glasses here. Yup, that's a 3 litre Leffe and a 3 litre Duvel glass! Actually, they each hold nearer 4 litres and are a bugger to drink out of, especially the Leffe glass. Only used them a couple of times and they've been filled with the appropriate beer each time. Trust me, by the time you've reached the bottom of the glass you have to be very, very careful how you put it down!!
This little lot sit on the top shelf and don't get as much use, unless I'm drinking English ale when my old Joule's pint pot comes out. Joule's were a brewery from Stone, Staffordshire and brewed what was widely regarded as one of the best pale ales in the UK, largely due to the quality of the water used. They went out of action long before I started drinking (1974) but have recently re-started out of Market Drayton. Haven't managed to get to one of their few pubs yet, but plan to when I get the chance.
Sadly none of them will be used for a while as I'm trying to do the 'Sober for October' challenge this year. 2 days in and I'm starting to get withdrawal symptoms already... I'll let you know how I go on!
Post by Tyrone Jenkins on Oct 7, 2015 15:45:43 GMT -8
Turns out I have been getting ripped off for years
Beer store 1 has OE 40oz's for $2.50.
The corner beer store has OE 40oz's for $2.79 if you need one in an emergency and are not near beer store #1.
Beer store 3 is in the suburbs with the maximum oz limit per beer container AKA no 32oz or 40oz to control the hobo population in the area.
Beer store 4 is in a different suburb on the way home from the library and has the same hobo laws and only carries "expensive" cheap beer 30 packs but in case of emergency if you are on the wrong side o town you have to take what you can get for whatever price you can get.
Well today I was at beer store 4 and wasn't about to pay $14 for a 30 pack of "expensive" cheap beer and was ready to walk out but since I had been out of beer for 3 days I was contemplating riding to Stallis or biting the bullet.
Well low and behold I look up and see the golden glow of the Olde English king cans (AKA hobo silos for Tim ) Lucky for me I went to school long enough to do simple math and could figure out that 4 cans holding 16oz each for $2.79 is a better deal than 1 bottle holding 40oz for $2.79 or even $2.50.
I have been a victim of the nostalgia product packaging and a vast hood brainwashing price gouging marketing campaign by Olde English. And the bottles aren't even glass anymore
So I guess I will have to stock up next time I am on that side of town.
AB InBev agrees to buy SABMiller: Inside the Bud-Miller superbrewery
All your favorite beers could soon be owned by the same company.
The world's biggest brewer, Anheuser-Busch InBev (BUD), has agreed to buy its main rival SABMiller (SBMRY) for £68 billion ($104 billion). The combined firm will be the world's largest brewery by far, with sales topping $55 billion.
The two together produced 77 billion liters of drinks last year, roughly 150 billion pints, and would control close to a third of the world's beer market.
The Bud-Miller portfolio would include 18 of the world's 40 most popular beers by volume, Euromonitor data shows.
Its biggest seller? Bud Light. Despite falling sales, it remains the world's third most popular beer, outranking Budweiser, which is in fourth place.
ABInBev has three more brands in the global top 10: Skol, Harbin and Brahma. Brazilian drinkers like Skol and Brahma, while Harbin is one of China's favorite beers.
British giant SABMiller's biggest seller is Miller Lite. The pilsner style offering is the 15th most popular beer in the world. SABMiller owns four other brands in the top 40: Castle, Chibuku, Carling Black Label and Aguila. This reflects the brewer's sweeping global footprint -- from Africa, to Europe and South America. The company operates in six continents and produces more than 200 brands of beer worldwide.
The superbrewery would also own many of the world's oldest breweries. SABMiller is the owner of beer jewels such as the Dutch Grolsch, which was founded in 1615, and the Czech Pilsner Urquell. The world's first pilsner-style beer dates back to 1842.
AB Inbev's own heritage brews include Belgian wheat beer Hoegaarden, which dates back to 1445, and Germany's Beck's, which has been around for nearly 150 years.
But the combined brewery would be also well positioned to compete on the craft beer scene. That's because as younger drinkers turn in ever greater numbers to independent breweries, the two global market leaders have been trying to defend their market share.
AB InBev has swallowed Seattle's Elysian Brewing, Oregon's 10 Barrel Brewing and Chicago-based Goose Island in the last year or two. SABMiller has also tapped into the craft beer scene, buying one of the UK's most successful independents, London's Meantime Brewing Company.
Together ABInBev and SABMiller own 18 beers out of the global top 40. The combined company's most popular brands are listed here by sales volume:
1. Bud Light
6. Corona Extra
7. Miller Lite
15. Stella Artois
17. Carling Black Label
"Can we, can we all get along? Can we, can we get along?" Rodney King
Cause it's Friday night, on a three day weekend. 22 oz of barley wine to enjoy!
That looks yummy! I haven't tried a barley wine yet that I didn't enjoy.
Sadly this evening I'm down to drinking canned draught beer. It's alright but nothing like a brandy wine or barrel aged imperial stout :-/
I can't recall ever having tried a barley wine (but there is a lot of things I can't recall) and sadly a quick search of our provincial supplier (govt.) shows the two they carried are discontinued, so it looks like it may be a while before I do. I have had to resort to the big brewers Molson Canadian this weekend.
Now that one we have in Ontario, been quite a while since I've had one. A buddy of mine was born in Wales and I tagged along for a road trip back in 1985 when he went back for a cousins wedding. Spent 3 nights in London before getting to Cardiff for the wedding. His other cousin and her husband held the franchise for a pub owned by Bass brewers. They got us in on a tour of the brewery they were having for new leaseholders. Afterwards it was down to the sampling room for some small keg draught. I was into Worthington's Best Bitter on that trip and they just happened to have some. Smooth and creamy my it was good. They keep a small cask from each batch they brew on hand, then if a pub calls in with poor beer in one of their kegs they go and check their sample keg. Seems a lot of pubs capture the spillage from the taps and pour it back into the kegs. I was told this is why they went with glass rods inserted in the kegs when they sealed them. Tampering would break them. Mac's cousin assured us the new measures were being worked around too. Great old brewery with open vats (4 or 6) in the fermentation room, which was locked when in operation so no accidents from all the CO2 and no oxygen. Nothing like the more modern facility in town here once owned by Labatt's. That tour was the beginning of a very long day.